Step 1 Find a domain name that deals with some form of boredom. Ie BeingBoredSucks dot whatever, IDontWantToBeBored dot whatever etc. This is important because it follows the theory that people are on Facebook because they are bored. Again, we are trying to capture the fact that people are on Facebook because they are bored. We need a catchy bored themed phrase to title our fan page. Your domain name will become your fan page name so make it good. What’s in a name? Everything here.
Why are we getting a domain you may ask. Facebook Fan Pages must be connected to some sort of real product, service, website, business etc in order to sustain its posting privileges. Any generic fan pages will have its posting and communication privileges blocked and hence becoming useless.
So now you have your domain. We are going to use the domain (this is made up don’t know if it is a real one) BeingBoredSucks.us as our example going forward.
Step 2 We wanted to create a website that would go along with the theme of being bored and a way to entertain people. We chose to buy a license to an arcade script. I would suggest PHPAS as I have found their scripts to be inexpensive, powerful and very easy to use and maintain. You have the 6
ability to collect emails and send newsletters right through the arcade site which will come in handy as we all know. This arcade website now becomes a source of income through advertising, CPA (I’ll talk about that in a minute) and affiliate promotions.
Step 3 Now that your domain name and site are all set up you must now apply to a couple of affiliate programs.
#1 Mochia Ads- This is a must. You will be paid every time someone plays a game with mochia ads placed on them. This revenue adds up. Please refer to their site on how to install. #2 You must join a CPA network, MaxBounty has been awesome to work with. They loved the type of traffic that we were bringing to our arcade site and had no problem getting approved. CPA will play a huge role in making some extra money so please do not miss out on this one. #3 Make sure you have an Adsense or Adbrite (or similar) ad account.
Why are you telling me to create an arcade site when I want more fans to my niche, website or product?
Well, when we figured this process out it was a very easy way to create a platform where we can help people that are bored. We then realized that, hey, we can make some decent money off of the arcade site because of the amount of traffic we can send to it. We then went, hey, we can now collect emails from people that sign up to be a member on the website and send them newsletters with content that will and does make us more money. Now do you see the relevance of the arcade site. Plus hell, when we are bored we play!
Ok, now you have your domain, your arcade site, all of your affiliates set up for your arcade site NOW all we need to do is set up your Facebook Fan Page. I talked briefly the differences between the “traffic bins” in the introduction but want to make sure that you base everything around a 7
Facebook Fan Page and not a group or your profile to start. Follow this link to get yourself familiar with how to create your fan page. Create Fan Page here.
Step 4 Log into your Facebook account and set up a Fan Page. Go here to set it up. Remember that our website’s domain name (for this example) is BeingBoredSucks.us THIS IS VERY IMPORTANT. When creating the name for your fan page you must make it the same as your website without the extension. Being Bored Sucks is now the name of your fan page. You also might ask, well then why is your fan page have the .net extension on it. Facebook contacted me (and will you if you become popular) when my fan page just had the I Hate Being Bored title and asked if I wanted to become Facebook verified. What this means is that I am the clear owner of the site and the website that it is attached too. If it could not be verified then all of the communication methods are taken away from you. I then had over 1 million fans and my arcade site was starting to become a bit of a hit and I changed the name to IHateBeingBored.net. The reason I do not want you do start out with the extension is that people are more likely to become a fan of a phrase then a website that they don’t know of. “Being Bored Sucks” is a title that jumps out and people will take the phrase for what it says and agree, yeah being bored does suck and I want to be a fan of that. (Again, BeingBoredSucks is just an example). Keep your eyes on the prize. Your goal is to create a fan page that feeds the masses. Power in numbers.
So now you have your arcade website, a great “bored” phrased name, your affiliates (so far) and your fan page set up. NOW WHAT??? You must know put a link on your website or put a become a fan widget on your website so when people find your website they can directly link back to your fan page. These can be found on and off Facebook. This is just a small way to get people to become a fan of your site when people find it externally. Ok ok, NOW WHAT???
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Step 5 You need a very eye catchy logo. Your logo will play a roll in a couple of ways. First, if you decide to do some advertising through Facebook ads (which is a great and fast way to get fans, but does cost some money) The logo becomes a very eye catching way to get people to become fans. Facebook allows you to post a logo or picture when you advertise, the more eye catching, the better. PLUS you can sell t-shirts later on to all of your fans ;-)
Step 6 GET FANS.
Now that everything is in place we must now get the viral ball rolling and get some fans. The first and easiest way is to send the link of the fan page to all of your friends on Facebook and off of Facebook. The fan page make this very easy with one of its viral features. There is a button on the fan page that says “suggest to friends”. This allows you to select all of your friends and send them an invitation to become a fan of the page with one click of your mouse. The more friends you have the better this becomes. Now, ask your friends that become fans to then suggest the fan page to all of their friends. Wash, rinse and repeat to all of your friends.
Think of it this way. You have 100 friends. You send out invitations to all 100 and say 40 of them become fans. If those 40 friends have 140 friends and they suggest to all of them, now you have successfully sent out almost 6,000 invitations just through word of mouth. VIRAL VIRAL VIRAL. Facebook also will post on everyone’s wall that they have become a fan of your page. This is even more exposure.
Another way to get fans is to ask people with other large fan pages or groups to post a status update or message to all of their fans and members to become a fan of your page. This is how we got the ball rolling on our fan page. Again, wash, rinse and repeat. The more you ask the more people will see your saying “Being Bored Sucks” and yes being bored does suck and they will join your page.
You can also get a HUGE jump in fans if you use the Facebook advertising route. You can actually advertise your fan page as if you were advertising a 9
product. Please check out this for more information on advertising. Yes, this does cost some money but does really jump start the process.
If you need help getting a jump start on fans please let us know we do offer ways to help out.
Again, this is all about the name of the fan page. The name brings the fans. The name brings the fans. People are on Facebook because they are bored. Your name phrase that has to do with being bored will bring in the fans. It will keep fans because of your website. There are millions upon millions of bored people out there and I have yet to meet many that like it. It took our fan page just over 1 month to reach 1 million fans. Again, I do not think that this is anything typical but once the ball got rolling, the viral features of Facebook got it rolling faster. We put a lot of effort through the fore mentioned ways of getting initial fans but I 100% feel it was because of the name of the fan page that got everyone that it touched attention. This is why that step is extremely important.
Step 7 So lets jump a head a bit. So everything is now in place and you have a pretty good base of fans. So now what can we do with this potential goldmine? First, you want to build a relationship with your fans. This is where you start to really use the power of the arcade. You must post a couple of status updates a day. These status updates will include links and reviews to games on your arcade site. This now drives traffic to your arcade site where you can start to capture members and emails. I am also assuming now you have placed your CPA ads, Adsense etc onto your site so you can start earning some money. Repeat this process day after day. Providing your fans with new games everyday to highlight. This keeps the traffic to your arcade site, new members and more emails. Bottom line, more revenue. Traffic = revenue. Your fans will really start to look forward to these posts.
Meanwhile as you continue to wash, rinse and repeat this status update process two things are happening. 1, you are building a trusting relationship between you and your fans and 2, more and more people are becoming fans each and everyday. The ball continues to roll. 10
After a few weeks of this hopefully your fan base is building up. Again, people are bored and they don’t like to be. Now this is where your CPA offers can really pay off. This is my one disclaimer about CPA offers and how to use them. ALWAYS CONTACT YOUR ACCOUNT REP before your run any type of campaign. I am not responsible if you misuse your accounts. I always contact my rep and let them know how I am promoting my CPA offers to make sure I am not breaking any TOS. Ok, with that said, make sure you can promote your CPA offers through social media ie Facebook. I will now make a status update post regarding a CPA offer that I feel would keep someone busy that might be bored. I try to stay with offers that are relevant to my arcade site. Offers that include Zwinky, downloadable games, ringtones etc work amazing. You will see a big boost in completed offers when you can directly offer them to your fans. I am not trying to spam my fans BUT give them what they might want to keep them busy. Keep everything relevant. Only do this once in a while.
One of the offers that really does well for me is an online free poker site. It is not a gambling site, but a site that people can play card games and win real money. Again, this type of offer is very relevant to the fan base. They love these. Again, it keeps your fans interested in your fan page while making you some money. This offer pays around 1.40 per sign up. All they have to do is register on the site with their email and I make that money. Relevant offer + bored people = money!
I will also once every few days post a status update that says something like this. “Thanks for being great fans of Being Bored Sucks! We want to spread the word of our page. If you could suggest us to all of your friends that would make our day! Thanks.” You will normally see a jump in fans because of this method. Again, do this every few days so the new fans will see the message. Building, Building Building !
